I've had a thought brewing in my head for a little while now.
First, before I begin, Avengers is an awesome movie. I think most will agree with me, but what if it's too awesome? What I mean to say is it's steam rolling over every movie coming out.
On the one hand, this is good. The Marvel movies have been excellent and we'll be getting more in the future. On the other hand, a few movies coming out are the reboots or prequels of movies I'd love to see more of. However, if these movies don't perform well, Hollywood (and it's bass ackwards way of looking at things) won't see the movies failing as just "Well, The Avengers must be really good." No, they'll see it as, "Well, our movie must have been crap. Let's not invest in that again."
You see, I'm pretty that Hollywood can't tell the difference between a good movie and a bad one. All they see is dollar signs. Cash in pocket. An investment. They don't care about the quality of the script or the acting as long as they get their money back (and then some)
Could the Avengers spell doom for some up and coming movies? Well, let's look at the list:
-Men In Black 3- direct competition for Avengers audience. It'll probably perform well enough and even if it doesn't, it's the third in a franchise. I think the world will be okay without MIB4.
-Prometheus- hard to say. It's a R rated Sci Fi horror film set in the Alien universe. It may do okay since it has ties to Ridley Scott and the first Alien movie.
-The Amazing Spider-Man- it could possibly be number one depending on how Avengers is doing by July 3. Spidey's fate would probably not even be a question if Marvel Studios owned the rights to the movie and not Sony. I'm not saying it's gonna suck, what I'm saying is it doesn't do well because of The Avengers and Marvel owned it, they might still make a sequel in the rebooted timeline and not just shelve it for a few years then reboot *ugh* (Also, really? Do we need to just keep rebooting everything? James Bond went through 20 or so movies before a reboot)
-The Dark Knight Rises- not even worried. Why, you ask? Well, first off, Batman. Second, it's the movie we've waited four years for. Third, Batman. Fourth, it is a well known fact that this is the last of the Christopher Nolan bat films, so it's pretty much a guarantee that it'll be rebooted after this one. Lastly, Batman.
-GI Jowaitwhat?- 03/29/2013?!
That up there is the reason I wrote this. I was looking forward to seeing G.I. Joe next month. They say it was pushed back to March 2013 so they could add 3D, but we all know the real reason. Paramount and Hasbro BANKED on Battleship being a huge summer blockbuster. They honestly thought, "let's take the board game Battleship, throw some aliens in it and make it all Transformery and shit and we'll have ourselves a hit." When that first trailer for Battleship hit, I was confused. Why would you add a Sci Fi element to Battleship? (this coming from a guy who loves Sci Fi to death) It didn't make any sense and it just seemed goofy. Now I haven't personally seen the film, but I don't think these are unfair criticisms. I believe a lot of people saw what they did and said, "No, I'm not going to see that. I'm going to watch Avengers again."
Okay, so Battleship is probably the only example up here that is fair for them to say, "Well, our movie must have been crap. Let's not invest in that again," but did GI Joe need to take a fall too? I mean, maybe releasing on June 29 (only four days before Spider-Man) might not have been the best call, but push it 9 months back? The toys have already hit the shelves. You've released dozens of trailers talking about June 29 and you're going to make audiences wait another 9 months?!
I mean, maybe you did do it for 3D. Maybe everyone has you pegged wrong, but why wait 5 weeks before opening to put it in? Me? I love 3D. I remember seeing photos of people from 50s going to drive in theaters and going to see 3D movies (though I don't know if drive ins had 3D movies. Seems like a no brainer though) So, growing up, I always wanted that experience. I've never been to a drive in, but I have seen plenty of 3D movies. However, I don't watch all movies in 3D. It not a necessity, so why punish us? Why dangle the carrot in out face and then, just as we're about to grab it, yank it away from us? If you want to add 3D so badly, then why not re-release it to theaters? If you're scared of the competition, then why not push it back to August? It might not be June, but it's better than March 2013.
Wow, that become a little bit of a rant, huh. Okay, let's bring it back a little. Thinking more on it, the only "blockbuster" movie that was ever in any trouble was Battleship. It's like the Titanic of our day (the tragedy, not the movie, though with less deaths and less people caring)
In conclusion: Avengers is awesome (seen it twice) Battleship probably got what it deserved, and GI Joe doesn't need to be pushed back till March.
I was going to leave off with a shawarma joke, but I'm classier than that ;p
Till Next Time, Space Monkeys
